Three Big Beauty Trends to Watch in 2019
The world of beauty has kicked into high-gear. Beauty blogs and makeup tutorials give us almost all the information we want to know. Face masks and eye patches are the new skincare norm. Gender neutral beauty is bigger than ever. Brands are giving consumers more power with the ability to customise.
Social media is making room for the little guys as up-and-coming brands are using it to find their niche and thrive. Algorithms and ads are helping consumers find better brands every day. Mindfulness, environmental awareness, and honesty are of grave concern for beauty buyers. Brands are learning to give the people what they want. So, for 2019, here is what you can expect to see more of.
Low Impact Beauty
The zero waste lifestyle has become a very hot topic. As we are flooded with more and more images of islands of plastic, injured wildlife and melting ice caps, people are dropping their old ways of consuming. Everyone is keen to switch out old, wasteful brands for new, conscious brands. Brands like Zao Organic and Elate Beauty have pioneered sustainable bamboo packaging. Then, there’s LUSH who is leading the “naked” trend by going completely packaging free in the UK.
Water is another worry. The hashtag #waterlessbeauty is on the rise and for a good reason. Many beauty ranges are going waterless, releasing products in powder format as freshwater resources continue to disappear. Most likely, this will snowball into face masks and other areas of the beauty regimen. Keep a lookout for more powdered beauty lines coming soon.
While long, lengthy routines like those in Korean skincare were previously all the rage; shorter, more potent methods are becoming the new craze. This movement is called ‘skipcare.’ Time, money and the environment all factor into this trend. People want to have their gluten-free cake and eat it, too.
Many brands now offer two-for-one type products that serve more than one purpose. Hardworking ingredients like Vitamin E are making their way into the mix because they work double time and do more than some weaker components. Less really is more. This push for minimalism also means less packaging and rubbish are making their way into the bin at the end of the day.
It’s easier than ever for consumers to write a review, tweet or send a DM when they are unhappy with a product. Brands have acknowledged this and are taking the waves to explain prices, raw material sourcing, and personal philosophies. Fewer and fewer people want to support irresponsible brands.
On top of all that, cruelty-free and vegan labels are becoming standard. With the internet, it’s easier than ever for people to research what they are putting on and in their bodies. That means that their standards are much higher, rightfully so. Many brands have embraced this and are laying their cards on the table by providing full ingredient lists on their packaging. Consumers appreciate the honesty and the ability to make informed decisions.
Ashuni Pérez is an American writer based in Valencia, Spain. She has a passion for natural beauty and the environment. Ashuni loves to cycle and drink smoothies in the sun. Follow her on Instagram at @ashuuuuni